Ready to open with AllSecure 4


What is William Reed AllSecure? 

William Reed has worked closely with association partners including the Association of Event Organisers to develop industry-wide AllSecure standards.

William Reed AllSecure outlines how these measures and guidelines will be put in place, designed to provide the highest levels of hygiene and safety.

These practical steps allow exhibitions running as part of The UK Food & Drink Shows, to operate safely. They also give those attending The UK Food & Drink Shows reassurance and confidence they are participating in an environment that is effectively controlled, safe and run according to official government and local authority guidance.

we're good to go 

 Good To Go Wales English Green



The Forecourt Show, part of the UK Food & Drink Shows, is accredited with the VisitEngland ‘We’re Good to Go’ industry charter mark. This verifies that our show meets the Government and public health guidance on Covid-19 and that we have all the required health and safety processes in place to open safely in July.


Read the William Reed AllSecure Exhibitor Guidelines

If you are an exhibitor or if you are planning to exhibit at the show please read the current William Reed AllSecure exhibitor guidelines. These guidelines are subject to change but will allow you to start planning your participation at the show in a safe and secure way.



Social & Physical Distancing  
1 Social Distancing

Physical & Social Distancing will be managed in line with the latest government advice. The exchange of business data should be done electronically where possible.

2 Crowd Management

A new crowd management protocol will be put in place to ensure all areas of the venue comply to government guidance and are as safe as possible.

3 Visitor Flow

Visitor flow will be enhanced to ensure the maximum interaction in the safest environment.

4 Advanced Registration

Advanced registration, everyone will be encouraged to register and print their badges in advance of the event to reduce queueing.

5 Food Sampling

Food Sampling all of our exhibitors will be adhering to local and government guidance and regarding food hygiene and safety.


Cleaning & Hygiene 
6 Deep Clean

Deep Clean by the venue prior to commencing build-up.

7 Enchanced venue cleaning

Enhanced cleaning by the venue, including a further sanitisation ULV, otherwise known as fogging, and increased cleaning of high contact areas within the venue such as hand rails, door handles etc.

8 Hand sanitising

Hand sanitising stations will be provided throughout the event.

9 Exhibitors cleaning

Exhibitors will be encouraged to have their own sanitising stations on their stands. Exhibitors will also be encouraged to disinfect their respective stands and exhibits regularly throughout the event.


Protect & Detect 
10 Track and Trace

Track and trace, William Reed will work with the venue and local authorities to trace and contact participants at our events in line with the latest government advice.

11 Face coverings

Face coverings are currently compulsory within exhibition venues, in line with government guidance. These should be supplied by the individual.

12 symptoms

Do not attend the shows if you are displaying any of the COVID-19 symptoms -



13 Communication

Show website, emails and social media will display the most up to date information regarding the guidelines in place at the event.

14 Signage

Event signage will be prominently displayed around the event as a reminder of social distancing, visitor flow, PPE and personal hygiene.