Registration is now open for The Forecourt Show as the UK’s biggest trade-only event dedicated to the forecourt and fuel market returns this July (NEC Birmingham 5-7th).

A must-attend event for anyone who works in the forecourt industry’s commercial, manufacturing environmental, or retail sectors 2021’s event will provide the tools needed to drive your business forward in 2021.

Visitors are urged to make a date and register now for your free pass to 2021's most compelling opportunity to discover forecourt-specific products and services to give your site the retail edge. Get expert knowledge on making more profit every day with smarter layouts and upselling. Plus, catch the Forecourt Show’s sister events, all under one roof.

Go online now to register at With July fast approaching, here's a glimpse of some of the highlights visitors can expect to see.


#1. Lessons from the Pit Lane with F1’s Marc Priestley (13:00, 5th July 2021)

No one understands the power of teamwork like Marc Priestley. As a Formula 1 team manager for McLaren Racing, he learned how to inspire people to work together under pressure and keep drivers in pole position. Here he’ll talk about strengthening your team, whatever your role, to keep everything on-track. 

(Venue: The Retailer Hub)


#2. Customise your offer and cash in (11:00, 6th July 2021,

Forecourt shops have their loyal customers too! Customising your offer to the people and places you serve is the key, says William Green, Senior Consultant, CACI. Understanding people’s behaviour and how they live, work and play and knowing the demographics you serve and their shopper missions, is vital to your success. 

(Venue: The Retailer Hub)


#3. On the road with Forecourt Trader (12:00, 6th July 2021)

Join Forecourt Trader magazine Editor Merrill Boulton to catch up with the latest insights and developments in the sector; the key role of forecourts in the community; and how resilience through the pandemic shows encouraging signs for the future on the Road to Zero. 

(Venue:  The Retailer Hub)


#4. Snackification showcase: What’s beyond COVID? (12:45, 6th July 2021)

Today’s consumers demand more from their snacks. From CBD to how kids are shaping shopping lists, healthy convenience and the rise of the brand story – there’s plenty to explore. Gill Hyslop, Editor, and our team run down the trends set to define this fast-moving category in the next decade.     

(Venue: The Education Lab)


#5. Smoke signals: the future of tobacco, vaping and nicotine (13:50, 6th July 2021) How are you adjusting to a post-menthol world? Convenience Store Editor Aidan Fortune and our expert panel discuss the next steps for the key tobacco and vaping sector. We’ll look at fine-tuning your product mix, the rise and rise of vaping, and how smart retailers stopped profits turning to smoke during lockdown.

(Venue: The Retailer Hub)


#6. Cash-in on clicks: tech tools to get tills ringing (12:10, 7th July 2021 

Online delivery services, store-based apps. There’s a lot of cool tech out there – but which of these tools will really put cash in your tills? Irene Delladami, Insight Manager, Lumina Intelligence and guests cut through the high-tech hype to focus on practical techniques to get customers on their phones and in your store.  

(Venue: The Retailer Hub)


#7. Crunchy Numbers: From Zoomers to Boomers (14:00, 7th July 2021)    

What moves the different age demographics, when it comes to food and drink? Richard Fox, author, chef and broadcaster and our panel check-in with trends among younger consumers driven by ‘Insta’ influencers and FOMO, right through to the financially comfortable boomers responsible for over half of consumer spending. 

(Venue: The Grocer Talking Shop Live)


#8. Making your visit COVID safe: What you need to know

The Forecourt Show and its sister events have 'Visit Britain' 'We're Good To Go' accreditation. This confirms they meet Government and public health guidance on Covid-19 and have health and safety processes in place for safe July opening. As part of these measures, we will have wider aisles to help social distancing and smart crowd flow, to ensure safe interaction. Hand sanitisation stations will be in easy reach in all halls. We will be following government guidelines on facemasks and all our theatres will have socially distanced seating. See our website for full details.


#9. Innovation, Innovation, Innovation!

The Forecourt Show floor will be alive with a host of brand-new equipment and service launches, with exhibitors including Airserv, Electrajet Ltd, Experian, Glibarco Veeder-Root, Petroassist UK and Volumatic. Discover the latest developments - get face to face with new and existing suppliers. To make the most of your visit and plan ahead, go to, select the 'Innovation' product category and see all the new launches at the show.


#10.   Don’t Just Take our Word for it...

Here’s what our visitors said about the previous Forecourt Show:

“I’ve come here today just to see what it’s about. If I don’t take time to come here, I simply won’t have time to see all the things that are happening in the marketplace, things we can introduce into our business that can make it more successful.”

Richard Higgins, Owner and Manager, Culverhill Retail


“I made a special trip to The Forecourt Show as I am looking for a new fuel deal and wanted to speak to Jet and Shell. The show is a good place to see them at the same time.”

Charles Masters, Syston Service Station

The UK Food & Drink Shows are an opportunity to celebrate the return of our exhibitions across food development, grocery, manufacturing, specialist retail, wholesale and foodservice at the NEC Birmingham from 5-7 July 2021. The Forecourt Show will run alongside Food & Drink Expo, Foodex, The Ingredients Show, Farm Shop & Deli Show and National Convenience Show.

Now more than ever, you can trust us to bring the whole industry back together and furnish you with the information, insight and connections you need to navigate the future in the best way possible.

The UK Food Shows are a product of the award-winning team at William Reed.





Press Office Contact Details:

Nick Clancy and Clare Freeman | Jellybean Creative Solutions

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