Why Exhibit?
Why spend your marketing budget on exhibitions?
2009 saw an increase in visitors to the show following an extensive marketing campaign to the industry. Take a look at how we attract a quality audience.
• Visitors attend trade shows to be sold to!
• All senses marketing - the only marketing form when you can taste, smell, touch, see and hear new products - allowing your potential customers to get a better understating of your products.
• Meeting the industry all in one place, including competitors and customers.
• One 2 one conversations rather than mass marketing communication, where chemistry can be developed and relationships formed.
• Fulfilling sales and marketing objectives. Events can be used to deliver a number of sales and marketing objectives, from direct sales, through to database building, account management, entertaining, market research, recruiting, brand building, demonstrations etc.
• When purchasing the stand space you are also purchasing press coverage, in newspapers, trade journals and industry websites.
• Visitors attend trade shows to do 1 years product sourcing in one day.
We spend over £500,000 on our promotion budget to make sure that your company meets the right people.
IFFE is organised by William Reed Business Media which has a proven track record of producing market-leading print and exhibitions media, by means of informative and entertaining editorial content and effective promotion to deliver quality visitors.
