Attracting a quality audience
Here's just an overview of our campaign:Tickets - 30,000 sent out to magazines, associations and key industry retailers.
Email campaigns - 30,000 targeted emails.
Adverts & PR- Awareness building adverts and editorial can be found in all the major titles in the trade press, including; Forecourt Trader, Forecourt, INSITE, Bulletin, Petroleum Review and Garage Watch.
Newsletter mailing - 40,000 newsletters sent out to pre registered visitors and key industry buyers. This is the key mailer updating the visitors with full details of the shows Live Events, new product information and reasons to attend.
Telemarketing - Key industry contacts are personally contacted by telephone to ensure their attendance.
Online Marketing - Buttons, banners & a pay per click campaign. Including Google adwords which makes sure that all visitors can find us easily on the web.
Exhibitor promotion - We develop a close relationship with exhibitors for them to gain the most out of their exhibition spend. This includes working with exhibitors to develop a marketing campaign to their clients and customers & promote their presence at the show.
Discounts @ IFFE2010 - A ‘voucher booklet' has been developed for exhibitors to promote their offers and promotions. Only available at the show, this will help drive visitors to your stand! The booklet will be heavily promoted beforehand and given out at the show.
